![]() They are fiercely competitive and will outcompete their classmates with a “whatever it takes” attitude to get what they want-including acceptance at your university. Unlike their millennial counterparts, Gen Z believes there are winners and losers, and they do not come from the “everyone gets a trophy” generation. Other distinguishing characteristics of this new cohort are their grit, determination, and desire to win. So if your website is not responsive and mobile friendly, you are likely to be bypassed by many Gen Z prospects. This makes Gen Z not just a “mobile-first” generation, but “mobile only.” They are comfortable doing everything on their phones, even things like applications. millennials who received them at 16 or older. They also got their own devices at a much earlier age-receiving a cell phone by age 12 on average, vs. This generation has been babysat by devices in living rooms, car rides, and restaurants since the moment they could hold it in their hands. Gen Zers were exposed to smartphones and tablet-like devices basically since birth. millennials, here are a few distinguishing differences marketers must pay attention to as Gen Z heads to college. ![]() Most notably, Gen Z has been brought up in an entirely digital world-smartphones in hand, addicted to tech and social media. At face value, this sounds very similar to their millennial friends, but this new generation has some key identifying features that will force college marketers and admission staff to adapt-quickly. Gen Z represents an age range spanning from teens to young adults, born from the mid-1990s to the mid-2000s. ![]()
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